Tapping Into those Social Skillz

The following is a list of general guidelines that I think we all agree should be followed when navigating the cyber social realm:

The Unwritten Rules of Social Networking...Now Written


1.You should never judge a book by its cover, but you may certainly judge a person by his or her Snapchat timer. Snapchat is a photo messaging app and is the only social platform that I can think of where selfies are acceptable...#noshameintheselfiegame. However, sending a selfie set to 9 or 10 seconds is generally frowned upon. Sweet Brown said it best. 

2. Random Facebook pokes are creepy. The poke war was a thing, but it has since faded away. Thank goodness.
3. Twitter is the perfect forum for hashtags and one-liners (Mitch Hedberg jokes in a Twitter account...perfection. Check it out: https://twitter.com/M_Hedberg). What Twitter is not: 1) your diary 2) your food journal.

If you can appreciate any or all of the above (even you don't necessarily agree with them), then we are in business. Because #tbh social media is really just about using common sense. If you understand general social rules then you can be a successful cyber socialite. However, when you're representing a brand and you're given the task of incorporating social media into your IMC, it's a whole different ball game. Now not only do you have to have a voice but you have to somehow juggle maintaining consistency, stimulating consumer engagement, and delivering a message. 

So, in an effort to learn how to best tackle the social media marketing monster, I'm using this blog as a place to study the social successes and buzz-worthy blunders of recent campaigns.